To launch the Galaxy A80 — Samsung’s first smartphone with a revolutionary rotating camera — we created a global campaign built around a simple but powerful truth: with the same camera on both sides, both sides of a story can be equally epic.

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this was the first global campaign led from Brazil for the brand. With the insight that Gen Z lives their lives on livestream — both consuming and creating content in real time — the campaign introduced the concept: “Welcome to the Era of Live.”