Client: Jack Daniel's
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Agency: Energy BBDO
Role: Concept, Art Direction, Design
Year: 2023
It’s undeniable that whether you’re dancing with abandon, singing your favorite song, or in the middle of an epic guitar solo - music brings out the truest, rawest emotions in all of us.
'In The Moment' taps into Jack Daniel’s long and historic connection with the world of music, feeling the power of losing yourself in iconic moments, inspiring them to live in the moment.
Along with the instantly recognizable soundtrack, there are a number of additional visual reference points that reinforce the undeniable relationship between music and Jack Daniel’s that continues to this day, including Este Haim, Kingfish, and St. Vincent, across TV, online video, OOH, and social content.
