
CLIENT: CHANGE.THE.REF
-
AGENCY: ENERGY.BBDO
ROLE:
CONCEPT
ART.DIRECTION
DESIGN
TEN MINUTES. THAT’S HOW LONG THE AVERAGE MASS SHOOTING LASTS. AND IN THIS SCHOOL, IT’S ALSO HOW LONG YOU HAVE TO ESCAPE.
THESE HALLS REPRESENT THE REAL-LIFE HORRORS OF HUNDREDS OF SCHOOLS — PLACES THAT WERE PROMISED TO BE SAFE FOR CHILDREN BUT WERE FAILED BY OUR GOVERNMENT. INSPIRED BY REAL TRAGEDIES CHANGE THE REF CREATED A SURVIVAL GAME ROOTED IN REALITY. IN THIS GAME, PLAYERS MUST NAVIGATE
THE TERRIFYING EXPERIENCE OF AN ACTIVE SHOOTER SITUATION, WITH THEIR ONLY HOPE FOR SURVIVAL BEING THE COLLECTION OF GUN CONTROL BILLS.
IN THIS GAME AND IN REAL LIFE, GUN CONTROL BILLS ARE THE KEY TO SURVIVAL. BY COLLECTING
ALL THE BILLS AND SURVIVING THE GAME, YOU CAN HELP SAVE THOUSANDS OF LIVES IN THE REAL WORLD.
YEAR: 2024


















