Client: Greenpeople
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Agency: Cheil Brazil
Role: Art Direction, Design, Concept
Year: 2019
Thirty-five million Brazilians don’t have access to drinking water. Those who do have no idea of how much they waste every day. So, on World Water Day, Greenpeople showed the exact amount of waste in a simple and effective way. By launching a special edition of water bottles, not measured in liters or milliliters, but by situations that cause waste. The bottles were handed out at Greenpeople stores and sent to influencers and the media, bringing the waste issue to the center of the public conversation.
