Client: Guns Down America
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Agency: Energy BBDO
Role: Art Direction, Design
Year: 2022
97% of consumers are more likely to buy a product after watching an online review. That goes for guns too. Online gun reviews receive billions of views on social media platforms each year, but the content lacks regulation. For the first time, gun violence survivors reviewed the guns that almost took their lives to spark a conversation about gun safety among gun influencers.

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